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Background Ewin Racing AU is the Australian distributor of Ewin Racing products, which include gaming seats and equipment. With no wholesale distribution, sales are made through website orders and eBay. The Task Having contributed to a highly successful new website build, Butterflys was tasked with building out a new audience through Facebook advertising. Butterflys were responsible for full strategy and execution. Context Marketing gaming chairs through organic digital marketing methods is difficult in today's competitive climate. With a restricted budget, no notable influencers that could spread the word to an Australian audience, Facebook advertising was the most logical next step in the allocation of resources to attain sales and move Ewin Racing product. Facebook advertising, along with other forms of...

Background Blessed Protein is the plant-based protein line by EHPlabs. As one of the world's leading supplement companies, EHPlabs is heavily involved across all marketing activities, including physical activations and events. The Task As part of Sydney's largest fitness convention, Butterflys was tasked with the ideation and concept for the Blessed Protein side of a four-sided booth at the Sydney Fitness Show 2018. The component of the Blessed booth needed to be memorable, and make an impact on all visitors to the expo over three days. Context Blessed Protein was created not only as the best plant-based alternative to traditional supplements, but also as a consumable lifestyle product that is friendly on social media. Consumers of Blessed are switched on in...