Ewin Racing - Facebook Advertising
Background Ewin Racing AU is the Australian distributor of Ewin Racing products, which include gaming seats and equipment. With no wholesale distribution, sales are made through website orders and eBay. The Task Having contributed to a highly successful new website build, Butterflys was tasked with building out a new audience through Facebook advertising. Butterflys were responsible for full strategy and execution. Context Marketing gaming chairs through organic digital marketing methods is difficult in today's competitive climate. With a restricted budget, no notable influencers that could spread the word to an Australian audience, Facebook advertising was the most logical next step in the allocation of resources to attain sales and move Ewin Racing product. Facebook advertising, along with other forms of...