Background Muscle Republic is one of Australia's pre-eminent activewear brand. The brand is built on e-commerce, with the majority of sales coming through the website. As a significant member of the fitness community domestically, Muscle Republic is involved in a lot of events, activations and physical initiatives each year. The Task As part of a six-month consultancy with Muscle Republic, Butterflys was tasked with assisting in an expo build for the Sydney Fitness Show 2019. Turnaround time was c. 1.5 months. Context The Sydney Fitness Show is Sydney's largest fitness event, with over 50 000 visitors over the course of three days each year. At Muscle Republic's previous Sydney Fitness Show appearance, the brand set a sales record. In approaching...
Background Bausele is Australia's leading premium watch brand. Founded in 2012, the business sells watches both online through e-commerce, and also through retail distribution to both boutique and large retailers. The Task Bausele approached Butterflys towards the back end of 2019 to rebuild the consistency on social media posts. Having stagnated and lost following for the past 18 months, the business hired new senior management and changed the brand direction. As social media is the immediate branding and first impression for many new consumers, Butterflys was tasked to rebuild the vision and moodboard for the @bausele Instagram feed. Context Bausele sells small range of premium timepieces that take inspiration from Australian icons and culture. The change in brand direction altered...
Background Ewin Racing AU is the Australian distributor of Ewin Racing products, which include gaming seats and equipment. With no wholesale distribution, sales are made through website orders and eBay. The Task Referred to Butterflys by one of our previous clients, Ewin Racing AU approached us to rebuild their website, and transfer the hosting platform from WordPress to Shopify. The two key points stressed by the client were: A backend that was easy to manage; and Modernise the frontend experience for customers. Context When analysing the website build for Ewin Racing, there were a number of issues that were apparent with the previous website: As Ewin Racing AU was a side-project, there was little time to attend to the build of...
Background Muscle Republic is one of Australia's pre-eminent activewear brand. The brand is built on e-commerce, with the majority of sales coming through the website. The Task As part of a six month consultancy, Butterflys was tasked with a revamp of the Shopify website. Muscle Republic had already been using Shopify for two years, and wanted a refresh that would benefit both the in-house team, and also provide a better experience for visitors. Context The business had come across a number of issues in regards to both the front- and back-end of the website, including: The previous website developer had incorporated a number of unnecessary codes that meant that numerous website updates would always have to be tasked for him...
Background Carbonetics is Australia's leading supplier of aftermarket bodykit and carbon fibre product for vehicles. Up until our consultancy, their sales platforms by order of percentage of total sales were as follows: eBay Phone Orders In-Person Orders Email Orders Website Orders The Task Butterflys was approached with a number of key objectives in relation to the website rebuild: Rebuild the website to more user-friendly experience; Incorporate a backend that was easily modifiable and can be learnt and used quickly by all staff members; and Optimise the sales process from order to product delivery. Context Carbonetics had been operating on the OpenCart platform since they began working online back in 2014. OpenCart is a great platform for businesses looking for extensive customisation and...
